In 2014, China's pesticide industry faced new opportunities and challenges. From the current situation and the reality of the development of the pesticide industry, there are seven key words that affect and lead the new changes and new directions of the pesticide industry in 2014. As enterprises with backward technology and substandard environmental protection gradually withdraw from the glyphosate industry, the concentration will continue to increase, which is conducive to changing the persistent disease of "many, small and scattered" in China's glyphosate industry for several years.

The year of 2014 is a year full of vitality for the development of China's pesticide industry, and also an important year for moderate adjustment. In 2014, China's pesticide industry faced new opportunities and challenges. From the current situation and the reality of the development of the pesticide industry, there are seven key words that affect and lead the new changes and new directions of the pesticide industry in 2014.

Environmental protection verification: "new threshold" promotes the sound development of the industry

The once mighty glyphosate environmental protection verification has finally come to a conclusion recently. On June 13, the Ministry of Environmental Protection released the Announcement of the First Batch of Glyphosate (glyphosate) Production Enterprises Meeting the Requirements of Environmental Protection Verification on its official website, pointing out that the problems found in the above links were verified one by one through self-inspection by enterprises, recommendation by industry associations, preliminary review by provincial environmental protection departments, expert data review, and on-site inspection by the supervision center. Zhenjiang Jiangnan Chemical Co., Ltd., Nantong Jiangshan Pesticide Chemical Co., Ltd Four glyphosate (glyphosate) production enterprises of Jiangsu Youshi Chemical Co., Ltd. and Hubei Taisheng Chemical Co., Ltd. basically meet the requirements of this environmental protection inspection.

Some market participants are optimistic that the environmental protection inspection will force small and medium-sized enterprises out. As for the policy dividends that the enterprises that have passed the environmental protection verification will receive, some business people said that they are not clear at present and have not received the relevant notice. But to be sure, environmental protection verification is to establish a game rule and set a "new threshold" for the glyphosate industry, which is conducive to promoting the healthy development of the industry.

Sun Shubao, president of China Pesticide Industry Association, said that this environmental protection inspection is the first time in China's pesticide industry, and it will bring positive and far-reaching impact on the development of the industry. As enterprises with backward technology and substandard environmental protection gradually withdraw from the glyphosate industry, the concentration will continue to increase, which is conducive to changing the persistent disease of "many, small and scattered" in China's glyphosate industry for several years.

Centralized distribution of pesticides: standardize the market from the source

In May 2012, Changshu, Jiangsu Province, began to start the construction of pesticide centralized distribution system. Over the past two years, it has been gradually improved and achieved initial results. It has not only integrated more than 250 uneven pesticide distribution points in the city into 66 centralized distribution points of pesticides, but also undertook the unified procurement of pesticides in the city. 100000 farmers in the city will achieve "zero price difference" in purchasing agricultural drugs. The local supply and marketing cooperatives, agricultural means companies and agricultural departments guide farmers to use drugs safely, which not only reduces the cost of drug use for farmers, but also greatly reduces the production accidents of pesticide use, and is praised by farmers as "a practical project benefiting farmers and the people".

The specific method is that Changshu Agricultural Means Company is responsible for the distribution of pesticides uniformly purchased by the government to the distribution stations identified by the towns. Farmers can directly purchase affordable pesticides at the distribution stations in the towns with their ID cards or telephone numbers. For large farmers and cooperative farms with large scale operation area, strong economic strength and large pesticide consumption, the drugs can be directly delivered to the households from the distribution stations in the towns, At the same time, the distribution station provides corresponding pesticide use methods and technical guidance. The pesticide price is uniformly sold at zero price difference according to the bidding or negotiation price of government procurement. The upper limit of farmers' purchase of drugs is set according to the planting varieties and the number of mu of farmland. The part exceeding the limit will not be provided with government retail price pesticides.

Dai Zheng, the person in charge of Caojiaqiao Pesticide Centralized Distribution Center of Changshu Agricultural Means Company, Jiangsu Province, said that carrying out the centralized distribution of pesticides has really brought great changes in the local area. On the one hand, it has established the price advantage and brand advantage of products; On the other hand, it also purifies the market, ensures the quality and safety of agricultural products and reduces the burden of the people. In the future, it is required to achieve new breakthroughs and changes in technical services and work standards, truly guide farmers to use drugs scientifically and reasonably, and avoid the occurrence of overuse and drug abuse.

"Water test" e-commerce: realize enterprise networking and informatization

The traditional pesticide sales model is no longer suitable for the current trade environment. Relying on human promotion, it faces the embarrassing situation of high cost, high expense, narrow promotion area and low sales volume; To display, promote and publicize our products all the year round in the e-commerce marketing mode, and change the offline transaction mode to online transaction, which can not only reduce the cost of personnel promotion, but also quickly improve the popularity of enterprises. Therefore, with the rapid development of e-commerce, the exploration and practice of e-commerce marketing model in the pesticide industry is expected to become a new trend of industry development.

On April 23, the e-commerce platform established by Jiangsu Longdeng Chemical Co., Ltd. was officially launched. Some insiders believe that the planning and operation of the pesticide e-commerce platform needs to make a big contribution from rapid response, scale operation, brand strategy, collaborative research and development, market expansion, and whole-process service. First of all, build the e-commerce logistics system of pesticide enterprises and dredge the logistics channels; Secondly, build the network marketing system of pesticide enterprises to meet the personalized needs of the market; Build a new network management system for pesticide enterprises to enhance their comprehensive competitiveness.

Zheng Jingmin, Chairman of Shaanxi Nongxin Investment Holding Co., Ltd., said that the establishment of an electronic business platform and a direct network with consumers by pesticide enterprises is like a bridge between product sales and consumers, and a shortcut between suppliers and enterprise producers. Faced with more opportunities and challenges, China's pesticide enterprises can only speed up the construction of network electronic system and establish e-commerce to promote the business model, so as to enable enterprises to go out of the traditional industry and business pattern and realize the development of enterprise networking, electronic and information.

Safe and scientific drug use: be brave to bear social responsibility

Pesticides play an irreplaceable role in ensuring agricultural production safety, effective supply of agricultural products and promoting farmers' income. With the improvement of people's awareness of the quality and safety of agricultural products and environmental protection, how to ensure“

"Safety on the tip of the tongue", the implementation of the correct management of pesticides and the safe and scientific use of pesticides are increasingly receiving widespread attention from the society. On April 17, the training conference on the safe and scientific use of pesticides and the launching ceremony for the establishment of the safe and scientific use of pesticides committee sponsored by the China Pesticide Industry Association were held in Nanjing, Jiangsu Province. Leaders, experts and enterprise representatives from the competent departments of the industry agreed that the necessity and urgency of establishing the committee was very important, and everyone should work together to shoulder the social responsibility of safe and scientific use of pesticides.

Shao Zhenrun, Director of the Pesticide and Pharmaceutical Machinery Division of the National Agrotechnical Extension Service Center of the Ministry of Agriculture, said that farmer training is an important way to do a good job in the management of the safe use of pesticides, and is also an effective method. The training on the safe use of pesticides should be strengthened. At the same time, farmer training is also a systematic project, which requires the active cooperation and support of all relevant departments. The government should increase the investment in farmers' training, and pesticide enterprises should also actively participate in, give full play to their technical advantages, integrate new products and new technologies into the safe use and management of pesticides, and help more farmers improve the level of scientific drug use.

Crop solutions: enterprises transfer to overall technical services

In the pesticide industry, the proposal, implementation and future of crop solutions have become leading concepts and hot topics in the industry. It is understood that crop solutions have long been proposed by multinational pesticide companies. In recent years, the growing maturity of crop solutions will become an inevitable trend in the future development of the agricultural materials industry. However, at present, domestic enterprises still lack understanding of crop solutions, and there is no unified definition in the industry. Many enterprises claim that the solution is actually "old wine in a new pot", and there are still many problems in the promotion and development.

Gu Baogen, deputy director of the Pesticide Control Institute of the Ministry of Agriculture, said that the proposal of crop solutions is a change in the thinking and methods of industry practitioners, and truly integrates the use of pesticides into agricultural production. Under the new situation, the management mode of pesticide enterprises has changed greatly, from selling products to providing overall technical services, and finally to achieve innovation, win-win and sustainable development.

Merger and reorganization: optimize industry and industrial structure

In the future, China's pesticide industry will usher in a major development opportunity, and merger and reorganization, industrial upgrading, innovation and development will undoubtedly be the key words. The China Pesticide Industry Association will release information to the public: it will jointly build an information exchange platform for the merger and reorganization of pesticide enterprises with the provincial (municipal) pesticide associations, and will wholeheartedly serve the enterprises according to their wishes and requirements.

At present, domestic enterprises are increasingly mature and powerful, industry leaders and listed companies are strong, and play a leading role in mergers and acquisitions. Mergers and acquisitions of small and medium-sized enterprises in the industry promote the sustained and rapid development and integration of the industry.

Pan Aihua, Deputy Director of the Department of Raw Materials Industry of the Ministry of Industry and Information Technology, said that today, mergers and reorganization still take place. The stronger is the theme of the development of modern pesticides. In the process of industrial integration, the government management departments should provide policy support, improve the policy system to promote enterprise merger and reorganization, establish an effective exit mechanism, and pave the way for the merger and reorganization of pesticide enterprises.

Pesticide management: leading enterprises to develop with integrity, innovation and cooperation

According to Shan Weili, director of the Pharmaceutical Administration Division of the Pesticide Control Institute of the Ministry of Agriculture, the revision of the new Pesticide Management Regulations has entered the stage of deliberation by the State Council. Next, improving and revising the supporting articles of association will become a key work of pesticide registration, requiring extensive participation of pesticide producers and users. Registration publicity is an inevitable requirement of information disclosure, and also an effective measure to ensure the scientific and accurate results of administrative examination and approval.

Sui Pengfei, director of the Pesticide Control Institute of the Ministry of Agriculture, said that the healthy development of the pesticide industry requires a sense of responsibility, which requires our pesticide management work to be more practical. For the close action, first, we need to unswervingly promote the management reform of pesticide registration; The second is to strengthen post-registration management and protect the vital interests of managers, producers, operators and consumers; The third is to comprehensively promote the construction of the standard system focusing on pesticide residues for agriculture and environmental safety; Fourth, pesticide management should have a sense of responsibility and lead pesticide enterprises to develop in good faith, innovation and cooperation.