In recent years, the pesticide market has been mixed, with fake drugs, substandard drugs, illegal drug use and other phenomena appearing from time to time, such as poison cowpea, poison leek, watermelon swelling agent, mosquito repellent toilet water, etc., which once put the pesticide products into an embarrassing situation of being "demonized" collectively. An important crux of the problem lies in the lack of brand, and the solution lies in brand building.

The newly revised Regulations on the Administration of Pesticides will be officially released. The newly introduced contents such as the cancellation of temporary registration, the establishment of business license, the addition of exclusive export registration, and the strengthening of market supervision will create a better environment for the development of brand pesticides with excellent quality and good reputation.

At the recent China Brand Agricultural Means of Production Conference, the topic of pesticide has attracted wide attention. Although pesticides account for only about 7% of China's agricultural cost composition, less than 44% of chemical fertilizers and 12% of seeds, the demand for pesticides is "rigid": without pesticides as a guarantee, China's "nine consecutive increases" in grain production are difficult to achieve.

In recent years, the pesticide market has been mixed, with fake drugs, substandard drugs, illegal drug use and other phenomena appearing from time to time, such as poison cowpea, poison leek, watermelon swelling agent, mosquito repellent toilet water, etc., which once put the pesticide products into an embarrassing situation of being "demonized" collectively. An important crux of the problem lies in the lack of brand, and the solution still lies in brand building. To guide pesticide enterprises to take the path of brand development, agricultural producers should actively promote the use of brand pesticide products.

For pesticide products, brand means not only quality and effectiveness, but also social responsibility. As a kind of special agricultural materials, pesticide itself may bring certain risks to human beings, animals and ecological environment while ensuring agricultural production, which determines that brand pesticide must reduce its own harm while playing a role of prevention and control to a large extent.

The newly revised Regulations on the Administration of Pesticides will be officially released. The newly introduced contents such as the cancellation of temporary registration, the establishment of business license, the addition of exclusive export registration, and the strengthening of market supervision will create a better environment for the development of brand pesticides with excellent quality and good reputation.

At the same time, the development of modern agriculture marked by standardization, scale and specialization also calls for brand pesticides. With the reform of rural management system, especially the vigorous development of agricultural professional cooperatives, fake and inferior pesticides will be gradually driven out of the market, and brand pesticides will gain development opportunities. The development of brand pesticides also needs the cooperation of management, production, operation and other links. From the perspective of the industry management department, it is necessary to strengthen the pesticide registration system, strengthen market supervision, establish a recall system, etc., to escort the development of brand pesticides; From the perspective of production enterprises, we should not only strengthen the quality management of enterprises, but also strengthen their sense of social responsibility.

Pesticides are different from general consumer goods, requiring manufacturers and operators to pay more attention to after-sales service. Whoever teaches farmers will win farmers and public praise. (Source: www.china.com.cn)