Zhejiang is a major province of pesticide production, with 117 pesticide production enterprises and 1477 registered pesticide products, ranking the third in the country in pesticide production. In recent years, Zhejiang Province has implemented the pesticide business license system and explored the establishment of pesticide traceability system, which has played an important role in strengthening pesticide management and standardizing market order, and has achieved remarkable results.

First, implement pesticide business license and cultivate qualified market entities. In response to the problems of low market access threshold, multiple business entities, and difficult supervision of pesticides, Zhejiang Province promulgated and implemented the Regulations on the Prevention and Control of Crop Diseases and Pests in Zhejiang Province in 2011, which stipulates that the pesticide business shall be subject to a licensing system, and the agricultural administrative departments at or above the county level shall be responsible for the pesticide business license within their jurisdiction, and the qualification conditions for applying for the pesticide business license, the pesticide business behavior The use of pesticides and corresponding legal responsibilities shall be clearly stipulated. The Provincial Department of Agriculture has successively formulated the Measures for the Issuance of Pesticide Business Licenses in Zhejiang Province, which further details the technical personnel, operation and storage sites, relevant facilities and equipment, internal management system and other conditions required by the pesticide business units, and has made specific provisions on the application, issuance, content style, validity period, etc. of the pesticide business licenses. The implementation of pesticide business license system has played a positive role in raising the threshold of pesticide market access and standardizing pesticide business behavior. In order to facilitate the on-site law enforcement inquiry and registration of product information and standardize the law enforcement documents, the Wenzhou Agricultural Comprehensive Law Enforcement Detachment has developed and applied the agricultural law enforcement intelligent system, which has five functional modules of "product inquiry, product sampling, administrative punishment, laws and regulations, and law enforcement practice", and integrates the administrative licensing and law enforcement supervision information scattered in various industries, such as pesticides, fertilizers, seeds, veterinary drugs, into one platform, The law enforcement personnel can quickly find the source of the case, spot check, handle the case and issue the law enforcement documents at the law enforcement site, further ensuring the implementation of the pesticide business license system.

The second is to establish pesticide traceability system and strengthen pesticide traceability management. In 2011, the Department of Agriculture of Zhejiang Province issued the Opinions on Promoting the Construction of Agricultural Means Supervision and Service Informatization and the Notice on Printing and Distributing the Code Management Specification for Agricultural Means Supervision and Service Informatization (Trial), which proposed to establish an agricultural means supervision information system including pesticides within five years, based on computer and network technology, and comprehensively using database, barcode, POS and other technologies, Build a real-time supervision and operation platform for agricultural materials, a real-name purchase and sale platform, a basic database for production and operation units, and a basic database for products, connect the relevant subjects of "production, marketing, use, and supervision" of agricultural materials, record the information of agricultural materials production, wholesale, retail, use, and other links through product coding, POS terminal sales, and establish a quality and safety traceability system for agricultural materials such as pesticides, Realize "information data, real name of purchase and sale, real-time supervision and service networking", and provide technical support for pesticide traceability management. Wenzhou has invested 1.8 million yuan in the development and construction of an information platform for the supervision of agricultural means of production, equipped with computers, broadband networks, code scanners, etc. This year, 50 have been built and 310 are under construction. It is planned to build an information platform covering 500 agricultural means of production enterprises by 2015. Wenzhou Meifeng Agrochemical Co., Ltd. has developed a product anti-counterfeit traceability system based on the enterprise resource planning system. Each pesticide product package is printed with a unique code. Users can query the product name, package specification, production date, dealer and other information at any time through mobile phones, which is convenient to identify the authenticity, crack down on counterfeits, and realize product traceability management. At present, 45 counties (cities, districts) and 1500 agricultural means production and operation enterprises in the province have carried out pilot projects, and 11000 agricultural means products and 8642 pesticide products have entered the traceability system database.

Third, develop pesticide chain operation and standardize market operation. In recent years, Zhejiang Province has cleaned up and reorganized the original pesticide business outlets with disordered purchasing channels on a voluntary basis. Based on counties and cities, it has set up agricultural means chain companies (distribution centers), implemented the "five unified" operation and management model of "unified purchasing, unified distribution, unified price, unified identification, and unified service", and restricted the chain business outlets from purchasing from units other than the company, Ensure the quality of pesticide products from the source of purchase. At present, there are more than 130 large-scale agricultural means chain enterprises in the province, including 60 operating enterprises with annual sales of more than 10 million yuan and 7-8 with annual sales of more than 50 million yuan. Taizhou Agricultural Means Co., Ltd. has implemented the chain system construction of prefecture-level procurement, county-level distribution, and township store sales, and has established 16 subsidiaries and cooperative companies, 240 chain stores, and 2500 distribution stores. According to Gu Xingrong, the general manager of Yueqing Fengnian Agricultural Means Co., Ltd., the enterprise strictly controls the purchase and keeps fake and shoddy products out of the distribution outlets. While realizing its own economic value, the enterprise has also achieved social value in standardizing pesticide management, cracking down on fake products, and strengthening supervision and management. (Source: Department of Planting Industry, Ministry of Agriculture)