At the recently concluded 3rd China New Fertilizer Marketing Summit Forum, the marketing model of new fertilizer became the focus of discussion among experts. The reporter felt at the meeting that with the acceleration of land circulation in China and the rise of farmers' cooperatives and large farmers, a new round of marketing cycle for new fertilizers is starting, and new technologies and services are becoming the key support for the current new fertilizer marketing.

The experts attending the meeting believed that the general trend of accelerating the circulation of rural land in China made opportunities and challenges coexist in the field of fertilizer marketing. On the one hand, land circulation creates conditions for modern agricultural means enterprises to reduce circulation links and establish a convenient service system, and provides opportunities for agricultural means enterprises to service transformation; On the other hand, with the improvement of farmers' organizational level, their ability to negotiate with dealers has gradually increased, posing a challenge to the traditional agricultural marketing system.

Tian Youguo, editor in chief of the magazine, told reporters: "The changes that are taking place in the field of agricultural means circulation in China require dealers to transform from simple agricultural means distributors to agricultural means service providers, and from agricultural means product managers to crop technical service managers. They should not only produce and sell products, but also integrate communication technology, and even provide one-stop service of matching sets. Not only the comprehensive management of fertilizers, pesticides and seeds, but also need to provide convenient agricultural machinery and tools, that is to say, high-quality agricultural products should be provided The technology of fertilizer application, pesticide application and seeding of agricultural products will be grafted to realize the combination of good varieties, good methods, good fertilizers and good drugs, and the combination of agricultural technology and agricultural machinery, and drive the sales of agricultural materials. "

Wu Lishu, a professor of Huazhong Agricultural University, said that the promotion of medium and trace element fertilizers requires scientific research departments to improve the application technology and research and development, and pay attention to the absorption rate and targeted characteristics of medium and trace elements. Different amounts and methods need to be used for different crops, different regions and different periods. Among them, manufacturers should improve the technological content of their products, and sellers should strengthen their comprehensive technical service capabilities.

Zhang Chenglin, a professor of South China Agricultural University, explained the industrialization of liquid fertilizer and the sales model of fertilizer stations in detail. He believes that compared with solid fertilizer, liquid fertilizer contains water, high packaging costs, and is not suitable for long-distance transportation, which hinders its promotion. The sales model of the fertilizer station can provide three formula fertilizers according to the local soil and crop nutrition rules, which are respectively used for seedling raising, vigorous fruit and fruit tree development stage. This mode is more suitable for the current situation of decentralized production of small farmers in China, and solves the bottleneck of liquid fertilizer not suitable for long-distance transportation, which is expected to greatly promote the development of liquid fertilizer. The reporter learned that the liquid fertilizer dosing station system developed by Guangdong Lvxing Biotechnology Co., Ltd. has obtained the patent certificate of utility model technology issued by the State Intellectual Property Office. The system has greatly reduced the costs of storage, handling, packaging and circulation, and the fertilizer bucket can be recycled, safe and environmentally friendly.

Professor Chen Qing of China Agricultural University proposed that product function differentiation is the only way to develop new fertilizers. He said that fertilizer enterprises should dare to innovate and pay attention to industrial structure adjustment. In the promotion of new fertilizer, the research and development should be seen from the market, and the market should be occupied by technology rather than fooling the market with concepts. At the same time, different types and levels of fertilizers should be developed and promoted according to different needs of crop yield, quality and environmental protection.

(China Fertilizer Network)